FROM ONE MOM TO ANOTHER
Wermom started in a quiet bedroom at 3am.
A pregnant mom holding her belly, googling for a wrap that could give her one full night of sleep. Three years later, that mom — Mina — is still asking the same question every batch we make: would I put this on my own body, today?
WM-ABOUT-HERO-01
5:4 · Mina + newborn intimate moment
postpartum tender · soft golden hour
(beautiful editorial — single hero shot)
Seven belly bands. Zero of them fit.
It was November 2023. Mina was 32 weeks pregnant with her second baby. Her SI joint was waking her up every night at 3am. She'd already returned six belly bands — two were synthetic and burned her skin in the Toronto winter, three rolled up by hour two of wear, one was so badly cut that it pressed on her growing belly.
She bought a seventh from the maternity store on Queen Street West. Tried it in the parking lot. Cried. Drove home with it still on. Took it off. Put it in the donation pile.
"Why does nothing in the maternity aisle feel like it was made by someone who's actually worn this?"
Mina was a product designer in her pre-pregnancy life. She knew that question wasn't rhetorical. Somebody, somewhere, was making decisions about what pregnant moms wear — and they didn't know what pregnancy actually feels like.
The first sketch was on a coffee napkin.
The next morning, Mina called her OB-GYN, Dr. Sarah Chen, and asked if she could come in just to talk. Not for an appointment. Dr. Chen said yes — they'd been having the same conversation for fifteen years of practice but with patients she couldn't help once they left her office.
They met at a Queen Street West coffee shop near St. Michael's Hospital in Toronto. Dr. Chen brought her clinical notes. Mina brought the seventh belly band — the one she'd cried in. They sketched the first Bump Hug on a paper napkin between them. Three Velcro stages, soft bamboo-cotton, a non-press inner panel for c-section moms.
By the time their lattes were cold, they had a list of twelve clinical problems no commercial belly band had solved. By the time they paid the check, they had a plan. By the time Mina drove home, she had cried a different kind of cry — the kind you cry when you realize you don't have to fix this alone.
"We're going to make the things I wish someone had made for me."
The first 100 testers weren't customers.
By March 2024, Mina and Dr. Sarah had twenty Bump Hug prototypes. They knew the prototypes weren't ready — they could feel it. They needed real moms wearing them through real pregnancies.
Mina posted in three Toronto mom Facebook groups (later expanding to Vancouver, Montreal, and Calgary): "I'm building a belly band that doesn't suck. Will you wear my prototype for 12 weeks and tell me everything you hate about it?" 100 women said yes within 48 hours.
Some were 8 weeks pregnant. Some were 38 weeks. Some had c-sections. Some had VBACs. Some had twins. Some had lost babies before this one. They all wore the prototypes. They all wrote feedback. They all said things that made Mina cry — sometimes from joy, sometimes from how badly she'd missed the mark.
By August 2024, after twenty prototype iterations and 3,000 pieces of feedback, Bump Hug was ready. The first 100 women got a thank-you wrap, free for life. They're the reason Wermom exists.
OUR PURPOSE
For the parts of motherhood nobody warns you about.
The week-22 back pain. The 3am feed when your eyes won't open. The c-section healing nobody photographs. The wipe you reach for at 4am because the lights hurt. The compression sock you put on at week 30 because your ankles disappeared and nobody told you that would happen.
Wermom is a Canadian company, headquartered in Toronto. We don't make the soft, glossy maternity products you see in TV commercials. We make the unglamorous, deeply-needed essentials that get you through the seasons your body actually has — designed by moms who've lived them, refined with input from medical advisors, and tested by 3,000+ moms who came before you.
From one mom to another.
A Canadian company · world's strictest safety standards
WHAT WE HOPE TO GIVE YOU
More than products. A softer season.
Three things we want to be true for every mom who finds Wermom — and why we keep showing up at 3am to make them real.
One fewer thing to worry about.
You already carry enough. Our job is to make sure the wrap you wore today, the wipe you grabbed at 4am, the diaper that held through 12 hours — none of those need a second thought. They just work. So you can use that mental space for the things only you can carry.
The feeling that someone gets it.
Every Wermom essential was made by someone who's been there. Mina is still wearing Bump Hug for her second pregnancy as we ship. Dr. Sarah still treats SI-joint patients every Tuesday. The 3,000 mom-testers are still in our advisory chat. You're not buying a product — you're joining a conversation that's already happening.
A reminder that you are not alone.
Pregnancy and postpartum can be lonely in ways nobody warns you about. We can't be there at 3am. We can't hold the baby while you nap. But we can promise: every product in our shop was made because someone, somewhere, knew what you were going through — and decided to do something about it. You are not alone, and you never will be.
1% of profit becomes essentials shipped free to mothers across Southeast Asia.
One in seven moms in the Canada struggles to afford basic baby essentials in the first year. We can't fix that alone — but we can do this: every tenth product we ship goes to a partner shelter, transitional housing program, or underserved-community clinic. Diapers, wipes, wraps, socks. Real essentials, real moms, real impact.
We track every donation publicly. We audit annually with Bombas Foundation methodology. We don't market our donation program — we just do it, and put the receipts in our impact report so you can verify.
OUR 60-DAY PROMISE
If a Wermom essential isn't soft enough, return it.
Sixty days. Even softly used. Full refund, no questions, no guilt-trip emails. Because the only thing we want you to feel when you wear something we made — is the feeling that someone, somewhere, knew exactly what you needed and made it for you.
— Mina & Dr. Sarah · Co-founders